Why Buy Women Owned?

Your purchase of Winston-Salem Women Owned products and services helps increase sales for the women owned businesses and in-turn helps them grow. You are supporting not just their individual business, but the entire economy.

Women owned businesses are growing at one and a half times the U.S. national average and in turn contribute over 1.5 trillion dollars to the U.S. economy, employing nearly 7.9 million people, and adding 340,000 jobs since 2007. Women business owners are also proven to feed back a higher percentage of their earnings in their families and communities. This means that an investment of finances and support for women owned enterprises is an investment in our collective future.

Leading the Way

The Winston-Salem Women Owned initiative is a joint project managed by the WOMEN’S FUND OF WINSTON-SALEM and innovateHER. The two organizations are dedicated to advancing the success of women’s business enterprises in the Winston-Salem/Forsyth County area.



The Women's Fund of Winston-Salem brings together women who care about the economic and social well-being of all women and girls in Forsyth County. Members of The Women’s Fund help identify the needs in our community, then vote with their hearts and dollars to support projects that meet those needs. Through the power of collective giving, members of The Women’s Fund seek to address the root causes of problems by supporting projects that bring about social change.


innovateHER is a nonprofit initiative on a mission to foster economic development by creating, equipping and supporting local communities of women entrepreneurs. They are committed to supporting regional ecosystems by helping female-led businesses launch, grow, create jobs and become major contributors to their local community. Through these efforts they hope to help women overcome systemic, cultural, and financial barriers to sustainable business success.

Looking for women owned businesses?

Explore our interactive directory and find women owned businesses in local area by category and location.